12 Brand Archetypes: Which one are you?
You’ll probably hear me say this often but, a brand is so much more than just a logo and while the logo design process happens to be one of my favorite processes within developing a brand; it’s not the first, the second, or third step. Branding is much more and one of the first things you should actually do is establish your brand’s archetype to build a more personal and relatable experience for your consumers.
