Understanding The Outlaw Archetype

The Outlaw brand archetype is characterized by a desire to break free from convention. These brands are often seen as cool and trendy, and they appeal to customers who want to be seen as unique and rebellious. Outlaw brands are often associated with youth culture, alternative lifestyles, and counter-culture movements.

Companies That Identify With The Outlaw Brand Archetype Include Harley-Davidson, Red Bull, Virgin, Diesel, Apple, Nike, Dr. Martens, Converse, and Supreme.

These brands have all built their reputations on being daring, non-conformist, and rebellious. They have all created products that stand out from the crowd and appeal to customers who want to be different.

Benefits of Adapting to the Outlaw Archetype

There are many benefits to adapting to the Outlaw brand archetype. Outlaw brands are often seen as cool and trendy, which can help them to attract a younger audience. They are also seen as daring and rebellious, which can help them to stand out from the crowd and differentiate themselves from their competitors.

Outlaw brands are also often associated with innovation and creativity. They are not afraid to take risks and try new things, which can help them stay ahead of the curve and remain relevant in a constantly changing market.

Risks of Adapting to the Outlaw Archetype

While there are many benefits to adapting to the Outlaw brand archetype, there are also some risks to consider. Outlaw brands can be seen as too edgy or controversial, which can turn off some customers. They can also be seen as too niche or specific, which can limit their appeal to a broader audience.

Outlaw brands also need to be careful not to lose their authenticity. If they become too mainstream or try too hard to appeal to the masses, they can lose the very thing that made them unique in the first place.

Brand Voice

Rebel

Disruptive

Antagonistic

Popular Outlaw Industries

Body Art (Tattoos)

Auto (Motorcycles)

Demolition Tools

Brand Strategy

A brand strategy for the Outlaw archetype should focus on capturing the spirit of rebellion and non-conformity. The brand should be edgy, daring, and unconventional, with messaging that inspires people to challenge the status quo. A focus on individuality and freedom is key, as these are the values that resonate with this archetype. Companies should be careful not to come across as contrived or inauthentic, as this can undermine the brand’s credibility. Finally, a successful Outlaw brand should cultivate a loyal following of customers who identify with the archetype’s bold, adventurous, and daring qualities.

Color Palette Examples for Outlaw Brands