Partners For Success

Project Overview

Partners for Success is a specialized education resource center serving families and schools with students who have special educational needs. Based in Baltimore City, this program required a distinctive brand identity to enhance its visibility and recognition within the community. Our task was to develop a cohesive brand strategy that would effectively communicate the center’s mission, values, and services to its target audience, while also establishing a strong visual presence in the Baltimore education landscape.

Strategy Overview

Our project started with a strategy session, the main points are summarized below.

Brand Philosophy

Mission Statement:
To support families, educators, and the community in ensuring that all children with disabilities have access to appropriate educational opportunities.

Vision Statement:
We’re committed to making sure that all families feel supported and informed about the resources and opportunities available to them and their children.

audience

Partners for Success serves a diverse audience in Baltimore City and nearby areas, focusing on parents and caregivers of children with disabilities, educators, and school administrators. Their target demographic includes children (3-21 years) and adults (25-55 years). The program caters to those interested in special education, child development, and community engagement, aligning with their mission to support families and educators in providing appropriate educational opportunities for children with disabilities.

positioning

Partners for Success is a specialized education resource center in Baltimore City for families with children who have special educational needs. It provides comprehensive support for children aged 3-21, connecting families, educators, and community organizations. By equipping parents and caregivers with knowledge and resources, and promoting equal access to appropriate education for children with disabilities, Partners for Success serves as a crucial hub for special education support, advocacy, and community engagement in Baltimore.

personality

Partners for Success embodies the “Caregiver” archetype, characterized by nurturing and empathy. As a Caregiver, they focus on protecting and helping children with special educational needs and their families. This aligns with their mission to provide support and resources, ensuring all children access appropriate educational opportunities. The Caregiver personality reinforces their commitment to creating a safe, inclusive environment for families navigating special education challenges.

Visual Identity

Logo design

The PFS logo suite features a vibrant and engaging wordmark, complemented by a distinctive hand huddle icon symbolizing partnership and collaboration. The wordmark is versatile, designed to be displayed in both horizontal and stacked configurations for various applications. The hand huddle icon serves dual purposes – it can be integrated with the wordmark or stand alone as a powerful emblem, reinforcing the organization’s commitment to unity and support in special education.