Maximum Coverage Transportation

Project Overview

Maximum Coverage Transportation LLC. is a freight company founded in 2018. Despite being relatively new to the industry, the company has quickly established a reputation for reliability, punctuality, and efficiency.

Strategy Overview

Our project started with a strategy session, the main points are summarized below.

Brand Philosophy

Mission Statement:
Our mission is to service small- to medium-sized businesses regarding freight delivery needs.

Vision Statement:
organizations when it comes to the demand for freight trucking services in

audience

Small to medium-sized businesses requiring freight trucking services

positioning

Maximum Coverage Transportation positions itself as the premier freight service provider for small to medium-sized businesses in Georgia. By specializing in this niche market, the company differentiates itself from larger competitors. Leveraging local expertise, a personalized approach, and unwavering commitment to punctuality, Maximum Coverage Transportation offers superior service that larger firms often can’t match.

personality

Maximum Coverage Transportation embodies the “Reliable Caretaker” archetype, characterized by dependability, nurturing client relationships, responsibility, and safety-focused operations. This persona aligns with the company’s core values, positioning it as a trustworthy partner that consistently delivers on its promises and takes care of clients’ freight needs with utmost dedication.

Visual Identity

Logo design

The brand’s logo suite features a sophisticated and modern design. It comprises a sleek wordmark that embodies the company’s professional image, complemented by a distinctive icon mark. The icon mark cleverly incorporates an emphasized ‘M’, symbolizing ‘Maximum Coverage’ and subtly hinting at the company’s transportation focus. This dual-element approach ensures versatility, allowing the logo to be effective in various applications, from vehicle signage to digital platforms.