When used correctly, colors can boost sales and increase productivity in business. The color brown can be tricky to implement in branding but it's not impossible. In logos and websites, avoid the use of too much brown as it may be perceived as overly passive, dirty, and serious. In contrast, light brown conveys a positive message such as neatness, openness, and approachability. If you’re looking for a shade of brown for your branding or next design project, have a look below. I’m sure you’ll find a hue that’s just the right hue for you.