We’re giving you the blues The color of the ocean and of the sky. Peace, freedom, intuition, and imagination caress your heart in this peaceful color. It also encourages us to be loyal, truthful, confident, and intellectual, which is why it is such a popular business hue. Some shades of blue offer up feelings of peace to the mind and body. Other shades, for example, vivid blue can add drama to your logo design, whereas too much blue might make you feel sad, self-centered, or negative.