5 things you can do to prepare your business for 2021

It’s a new year but the pandemic that caused all the chaos of 2020 is still upon us. COVID-19 has forced a lot of businesses to take their digital appearance more seriously as it is probably the most reliable way to stay in contact with the world.

As we. Continue through this pandemic, it is essential that in 2021 we make sure to have a plan a, b, and c in place to better take on any future shutdowns or setbacks that could take.

I’ve created a list of 5 things you can do to prepare your business for 2021

1. Reflect on your personal + business goals.

Like everyone else, I set a few goals in place to accomplish in 2020. You can probably guess, of course, the pandemic took a lot of projects off the table for me but it also placed a lot of new opportunities in my path and I honestly couldn’t feel more grateful. Looking back on the vision board I created for 2020; I can actually say that I’ve accomplished the majority of my goals and the ones that I didn’t reach rolled over into my goals for 2021.

Reflecting on your goals will help you better plan or adjust areas of your business that need improvement. Reflection also allows you to create more goals based on what you have or have not accomplished.

2. Conduct a SWOT analysis

A SWOT Analysis allows you to see how your business is doing competitively. After conducting a detailed SWOT analysis you should be able to identify your brand’s strengths, weaknesses, areas of opportunity, and threats associated with your brand and in your market.

3. Update your business plan & prioritize your digital marketing strategy.

Businesses were caught off guard in 2020 with COVID-19; small businesses especially suffered drastically and ended up having to close or shut down. According to fortune, “nearly 100,000 establishments had to shut down due to COVID.” When updating your business plan; safety should be your business’s first priority; no matter how big or small your team is, it is essential that you follow the safety measures put in place to protect against COVID-19 to keep you and your team safe. Increasing your PPE + Safety budget may be ideal but isn’t always realistic financially. Be sure to research programs within your state that provides support for small businesses. I suggest conducting your own research starting with the SWOT analysis I mentioned above. You can also survey your current audience for a more precise data collection.

Digital Marketing is a major key to any business’s success today. The world was already on a digital path, but the pandemic put everyone in a situation where we have to get comfortable with technology and conducting our everyday tasks online.  Putting a digital marketing strategy in place is important because it allows you to communicate and get your brand’s message out to more people in your target market. 

Nearly 100,000 establishments that temporarily shut down due to the pandemic are now out of business

4. Engage with your audience and keep them updated as often as possible.

Communication is everything and keeping your audience in the loop shows them that you value their business and care.  Make sure your business is active across all of your social media platforms as well as a mailing list. A solid mailing list allows you to communicate directly with your audience at any time don’t get crazy though, no one likes spam.

5. Remember that things don’t always go as planned and accept it.

The truth is, we can plan as much as we want unexpected things are going to happen and there is nothing we can do about it. So keep in mind that a plan is just a plan and cut yourself some slack if you find yourself coming up short. 


Resources for small businesses during covid-19