You can have the best product or service in your industry; a brand with no visual presence or clear brand message that distinguishes them from their competitors will always fail. It is important that you connect with a graphic designer who can assist you in developing a strong brand identity and online presence to engage and target the right audience.


There are a lot of different types of designers out there, some specialized in multiple ares of design and others are niched down to one or two areas of design.

Here are some online definitions of what graphic design is:

The art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.

Merriam Webster

 The art or profession of using design elements (such as typography and images) to convey information or create an effect also : a product of this art

Interaction Design Foundation

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.


Graphic design, the art and profession of selecting and arranging visual elements—such as typography, images, symbols, and colours—to convey a message to an audience.

Here are some things you need to consider

+ ask when hiring a graphic designer:

  • Identify your needs.
  • What is your budget?
  • What is the deadline for the project?
  • Does the designer you’re considering match the style that you’re looking for?
  • Do they seem to understand brand consistency? 
  • Do the pieces they designed for a project look aesthetically pleasing + cohesive?
  • Does the designer have a portfolio for review?
  • What is their design process like?
  • What is their availability like?
  • Ask for a proposal or price quote.

Designer Responsibilities:

A graphic designer is responsible for creating the visuals for your project and making sure they are properly sized for both your digital and print needs. There are so many different categories of design and every designer will have their specialties and areas of expertise.

Designer Specialties:

Web Design

Logo Design

Brand Design


Product Design

Animation Design

Interior Design

Personally, my expertise is within the first three, I’ve been designing for almost 3 years and am continuously developing my skills around these three by studying and exploring design theory and concepts.

I encourage you to take inventory of what it is you want to accomplish with your rebrand or brand development before hiring a graphic designer. Being clear and concise on what you want will make the process between you and your designer easier and more effective. Should you choose to work with me; the necessary links are listed below to get you started.