Digital marketing acronyms can be confusing. However, we must understand them to do better business. Here is a list of the most common acronyms you’ll need when working on your digital marketing. 

SEO – Search Engine Optimization

SEO refers to organic (non paid) strategies used to increase your rankings on search, engines and to increase traffic to your website.

SEM – Search Engine Marketing

SEM is any form of internet marketing that involves using search engines to increase your website’s visibility. 

CTR – Clickthrough Rate

Clickthrough rate indicates how many of the visitors on your website  are responding to your call to actions (CTA) as well as where or when they start to lose interest. 

PPC – Pay Per Click

Advertisers pay a given amount of money every time somebody clicks on one of their ads. PPC is the opposite of SEO in regards to it  being paid traffic; it includes spending money to get more traffic to your website as opposed to getting traffic organically.

KPI – Key Performance Indicator

A KPI is a metric that shows you how effectively your business is doing at achieving key business objectives. 

SMM – Social Media Marketing

SMM of course includes using social media channels such as Facebook, Instagram, LinkedIn or Twitter as marketing tools. SMM allows marketers the ability to create content and share it quickly throughout their different networks and platforms.

ROI – Return On Investment

ROI is important in digital marketing because it shows you how much your business profits as well as the losses.